Stop chasing agents who ghost you. We install the offer, the campaigns and the follow up that make good agents raise their hand first. Works the same whether you own the brokerage, lead a team, or are building an organization inside one.
Founded in 2022 by a brokerage owner and his director of marketing. Glendale, Arizona.
Every number below belongs to an owner, team leader or organization builder who installed this system in their own market.
Most people treat agent attraction like a personality contest. They take agents to coffee, post on social, hope somebody calls. Then a month goes by with nothing to show and they blame the market.
Attraction is a conversion problem. There is a number of agent conversations that has to happen, a percentage that book, a percentage that join. Once those three numbers exist on paper, adding 4 to 5 agents a month stops being luck and starts being a schedule.
Our job is to make those conversations show up on your calendar predictably, and to make your offer the one that is hard to say no to. What you are attracting agents into is your business. The engine that gets them talking to you is ours.
Before we build anything, we figure out which of these you are. The plan is different for each.
This is the HTAA model, our hyper targeted agent acquisition system. It runs whether or not you feel like recruiting this week.
We build models agents cannot get down the street, tailored to new, mid and top producers.
Paid campaigns on two angles: lead with leads, or lead with expertise. Both fill the top.
Production, timeline and fit get sorted before anything hits your calendar.
Automated follow up replies in under 60 seconds and books the discovery call for you.
A 14 day sequence works the agents who are interested but not ready to move yet.
You stay in front of every agent in the market until the day they are finally ready to move.
Nearly everyone who is stuck is failing at exactly one of these, and it is almost never the one they think.
Enough of the right agent conversations entering the top every single week, without cold calling or begging.
Speed and persistence. Sixty second first response, then a sequence that keeps working long after you forget.
The discovery call itself. Tonality, discovery, the gap to bridge to payoff presentation, and the seven objections.
The first 30 days that decide whether a new agent produces or quietly disappears off your roster.
Move the sliders to your situation. This compares the pace you are attracting agents at today against the pace the system is built to hold.
Hires land evenly through the year, so each one is credited roughly half a year of production in year one. Year two carries the full amount. These are your inputs, not a promise of results.
One engagement. Our team builds the offer, writes and runs the campaigns, works the follow up, and hands you agents who are already qualified and already on your calendar.
Models for new, mid and top producers, written for whatever you are attracting agents into. This is where most attraction fails and it is where we start.
Creative, copy and targeting built by our media team on both proven angles, then managed and optimized week to week.
Every agent who raises their hand gets a reply faster than any other opportunity in their market, day or night.
Production, timeline and fit get sorted first, so the calls on your calendar are with agents worth your hour.
Most agents are not ready the first week. The sequence keeps you in front of them until the day they are.
Discovery, the gap to bridge to payoff presentation, and the seven objections that come up every single time.
We work with a limited number of markets at a time so we are not running the same offer against ourselves.
Apply nowAlan opened his brokerage in January 2020 with seven agents. There was no playbook. He tried the coffee meetings, the calls, the same things every owner tries, and it moved about as slowly as it moves for everyone.
What changed was treating recruiting like a marketing problem instead of a relationship problem. Build an offer agents cannot ignore, run campaigns that put it in front of them, respond faster than any other brokerage in the market, and follow up long after most people have quit. Four years later that brokerage is past 400 agents and still adds 10 to 15 a month.
Modern Day Brokerage exists because other owners kept asking how. We have now run this with over 100 of them. It is not a course. It is the system we use in our own building, handed to you with the people who run it.
You are not getting handed to an account manager who has never attracted an agent.
The self funding recruitment system behind 4 to 5 hires a month, where new agent production covers the cost from day one. Full walkthrough, no cost.
Watch nowThe written report on how Alan's brokerage went from seven agents to over 400, and the exact attraction model that got it there.
Download the reportOur Facebook group for brokerage owners and team leaders. Recruiting breakdowns, campaign teardowns and what is working right now.
Join the groupBring your market, the size of your organization today, and what you are attracting agents into. We will map the fastest path to 4 to 5 agents a month on the call. If we are not the right fit we will tell you on the spot.